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Triola: GDR children's instrument aims to conquer US market at NAMM show

A triola is played at the Seydel musical instrument company / Photo: Sebastian Willnow/dpa/Archivbild
A triola is played at the Seydel musical instrument company / Photo: Sebastian Willnow/dpa/Archivbild

Almost every child in the GDR knew the Triola. But after reunification, the former bestseller from the Saxon music corner went quiet. Now the manufacturer from Klingenthal wants to score points with it at a major trade show in the USA.

The Triola, once a popular children's instrument in the GDR, is celebrating its comeback and plans to make a convincing appearance at one of the music industry's largest trade shows, the NAMM Show in California, in mid-April. Saxon manufacturer C.A. Seydel Söhne GmbH plans to establish the small wind instrument with colorful keys on the U.S. market and has set up its own online store, including a shipping warehouse, in the U.S. for this purpose.

Interest in the Triola has risen again in Germany, with sales figures recovering to several tens of thousands per year. Children as young as three can quickly combine the colorful keys with the colored music sheets and play their first songs. Two English songbooks and an instructional book are available for the U.S. market.

Customers in the U.S. and Central Europe are of central importance to the harmonica manufacturer. Despite a single lack of orders from Russia, the company has not seen a significant decline in orders.

The U.S. market also plays an important role for German musical instrument manufacturers as a whole, explains Winfried Baumbach, managing director of the Federal Association of German Musical Instrument Manufacturers. Both exports and the domestic market are slowly recovering after the difficult Corona period.

The association, which represents 70 industrial companies in the sector, reports that the slumps due to production stops and uncertain order books during the pandemic were massive, but things are looking up again.

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