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From cellar to collapse: how the wine pioneer Ebrosia in Deltizsch came to grief

Wine merchant Ebrosia is insolvent - future uncertain / Symbolic image: © pixabay.com
Wine merchant Ebrosia is insolvent - future uncertain / Symbolic image: © pixabay.com

The rise and fall of Ebrosia: How an online wine retailer from Delitzsch became a success story and what the future holds.

The south-western commercial area of Delitzsch is bustling with traffic as usual, but it has become quieter on the Ebrosia site. The wine merchant filed for insolvency on May 8, 2025, bringing to an end a remarkable success story.

Founded by Rüdiger Kleinke, Ebrosia's story began in 1997 in a private cellar in Beerendorf. Kleinke, who previously worked in banking, decided in 2000 to devote himself entirely to the wine trade. He built Ebrosia into a renowned company that became known for quality and customer service.

In 2010, the company moved to a modern logistics location and reached its peak with around 30 employees. The name Ebrosia, inspired by 'Ambrosia' and the modern 'e' of e-commerce, has long stood for digital progress in the wine trade.

However, economic challenges and a trend towards discounters led to financial difficulties. Kleinke emphasizes that despite efforts to restructure the business, rising interest rates have made the situation more difficult.

Despite the insolvency, the business will remain in operation for the time being. Kleinke assures customers of continuous supply and is working on a new start. The future of the Delitzsch site depends on the provisional insolvency administrator.

Ebrosia has always been committed to local and social issues. Even during the crisis, Kleinke did not give up the Delitzsch site, even though cheaper alternatives existed abroad.

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