Dresden. The first passengers were children: Students from the international school rode along on Tuesday, June 23, when a tram featuring a design by the Taiwanese chip manufacturer ESMC made its maiden voyage in Dresden. Driven by Dresden tram driver and “Tramfluencer” Maik Zeuge, the tram traveled through the Old Town; at the stop between Hofkirche and Augustusbrücke, numerous tram fans were already waiting for the vehicle.
“Join the Dragon Ride”: the winning slogan for the ESMC tram
ESMC selected the slogan “Join the Dragon Ride” from among 90 proposals submitted by its employees, as President Christian Koitzsch announced. The name alludes to the dragon, a recurring motif of the parent company TSMC. The tram’s designer was unable to attend the unveiling due to illness, Koitzsch said. The company aims to be a good neighbor and partner in Dresden. The vehicle wraps make ESMC visible in the cityscape long before the factory in the north begins shipping chips.