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Native ads and advertorials are probably the forms of advertising with the greatest potential in Germany. Combined with SEO and social media, this potential is still growing.

Fit GmbH invests millions in production technology and plans to expand capacity

The East German washing-up liquid manufacturer Fit GmbH has invested 6 million euros in production technology and is planning to spend a further 15 million euros on expanding its capacity. The company also plans to build its own wind turbine for energy independence. | more

Saxony promotes cultural travel in Chemnitz at ITB

Saxony's tourism minister is promoting cultural trips to Saxony at ITB, with a focus on Chemnitz as European Capital of Culture 2025. | more

Zahnarzt in Budapest: Behandlung bis zu 70 % günstiger als in Deutschland

Zahnbehandlungen können in Deutschland schnell zur finanziellen Belastung werden. Besonders bei Implantaten, Kronen, Brücken oder umfangreichem Zahnersatz liegen die Kosten häufig im vierstelligen Bereich. Viele Patienten stehen dann vor einer schwierigen Entscheidung: Behandlung durchführen lassen und hohe Eigenanteile zahlen – oder den Eingriff aufschieben, obwohl er medizinisch sinnvoll wäre. | more

PUMA-Barcamp: Get to know and use contemporary marketing tools

Corporate influencers, marketing automation, employer marketing...it's all there at the PUMA Barcamp at ARCOTEL Dresden. | more

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