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Native ads and advertorials are probably the forms of advertising with the greatest potential in Germany. Combined with SEO and social media, this potential is still growing.

Fit GmbH invests millions in production technology and plans to expand capacity

The East German washing-up liquid manufacturer Fit GmbH has invested 6 million euros in production technology and is planning to spend a further 15 million euros on expanding its capacity. The company also plans to build its own wind turbine for energy independence. | more

Saxony promotes cultural travel in Chemnitz at ITB

Saxony's tourism minister is promoting cultural trips to Saxony at ITB, with a focus on Chemnitz as European Capital of Culture 2025. | more

Warum Unternehmer selten offen sprechen – und wie ein vertrauter Kreis genau das verändert

Unternehmerinnen und Unternehmer in Sachsen stehen oft allein da, wenn es um die wirklich schwierigen Fragen geht. Entscheidungen, die niemand im Team mittragen kann. Zweifel, die man ungern im eigenen Netzwerk ausspricht. Und Momente, in denen man merkt: Austausch auf Augenhöhe ist selten – und doch entscheidend für gute Führung. | more

PUMA-Barcamp: Get to know and use contemporary marketing tools

Corporate influencers, marketing automation, employer marketing...it's all there at the PUMA Barcamp at ARCOTEL Dresden. | more

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