The East German washing-up liquid manufacturer Fit GmbH invested around 6 million euros in production technology last year. A further 15 million euros are planned for the next two years to expand capacity, as the company in Hirschfelde announced on Wednesday. It also announced the construction of its own wind turbine in order to promote energy independence. After the 2023 financial year, "the bar is high for this year, but we are looking to the future with confidence," said Managing Director Wolfgang Groß.
Since 1993, Fit GmbH has developed from a hand dishwashing detergent supplier to a manufacturer of automatic dishwashing detergents, household cleaners, laundry detergents, fabric softeners and cosmetic products and has grown through acquisitions. The company currently employs 271 people at the site. For 2023, it announced sales growth of 54 percent to 363 million euros.
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