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News for Drinks

Despite challenges, Saxony remains the number one brewing state in the East. The brewers' association is hoping for political decisions and is focusing on regional training.

Declining beer sales - industry confident for 2024

On April 23, German brewers raise a glass to each other. For it was on this day in 1516 that the Purity Law was proclaimed. The law is considered the oldest valid food law regulation in the world. | more

Thanks to icy temperatures: night-time ice wine harvest

In the freezing cold, employees of the Meißen winegrowers' cooperative harvested frozen grapes for ice wine on Tuesday night. Grapes of the Cabernet Blanc variety were harvested... | more

Warum Unternehmer selten offen sprechen – und wie ein vertrauter Kreis genau das verändert

Unternehmerinnen und Unternehmer in Sachsen stehen oft allein da, wenn es um die wirklich schwierigen Fragen geht. Entscheidungen, die niemand im Team mittragen kann. Zweifel, die man ungern im eigenen Netzwerk ausspricht. Und Momente, in denen man merkt: Austausch auf Augenhöhe ist selten – und doch entscheidend für gute Führung. | more

Traditional Vita Cola brand achieves best annual result to date

The traditional East German brand Vita Cola sold a total of 95.5 million liters of non-alcoholic soft drinks last year. According to the company, this is the best result in the ... | more

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