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News for Social Media

Brazil isn't just a global powerhouse in soccer. The country also outperforms all other World Cup nations on Instagram. A new study by HHL Leipzig explains why even Cristiano Ronaldo, with his 666 million followers, can't change that.

66 million posts show popular excursion destinations

Every Instagram post leaves a digital trail. Researchers from Dresden have analyzed 66 million social media posts and created a map that shows where Germans go to relax and where tourists go. The results help to better protect natural areas and bring planning closer to people's needs. | more

Saxon authorities try out new social networks

Advertising for training or information about a flood - social networks are indispensable for many Saxon authorities. They are also breaking new ground to attract young people. | more

Warum Fahrradfahren Rückenschmerzen verursachen kann – und was die Sitzposition damit zu tun hat

Rückenschmerzen, ein verspannter Nacken oder ein schmerzendes Gesäß können längere Radtouren schnell unangenehm machen. Häufig liegt das nicht am Fahrradfahren selbst, sondern daran, wie gut Fahrrad und Fahrer zusammenpassen. Vor allem Lenkerposition, Vorbaulänge, Oberkörperhaltung sowie Sattel und Sattelhöhe beeinflussen, wie komfortabel man unterwegs ist. | more

Native ads on news portals are informative and click-worthy

Native ads and advertorials are probably the forms of advertising with the greatest potential in Germany. Combined with SEO and social media, this potential is still growing. | more

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