The traditional East German brand Vita Cola has noticed a trend towards sugar-free soft drinks. While sales of traditionally sweetened cola are declining in eastern Germany, the sugar-free segment is growing strongly, said a spokeswoman. "There is a trend towards more conscious consumption." However, sugar-free cola and other sugar-free soft drinks still only account for a small proportion of total sales.
In total, Vita Cola recorded a slight increase in sales of 0.3 percent last year and sold 100.1 million liters of soft drinks. The brand of Thüringer Waldquell Mineralbrunnen GmbH from Schmalkalden does not provide separate information on turnover and profit.
