The delivery platform Lieferando is expanding its business away from restaurant deliveries. Users will be able to have more tech products delivered from Saturn and Mediamarkt stores via the Lieferando channels in the future, Lieferando announced Friday. The brand, which belongs to Dutch group Just Eat Takeaway, is consolidating and expanding an already existing cooperation with the retail chain. Smaller products of the short-term need deliver the Lieferandofahrer already since May within the citizen of Berlin S-Bahn ring.
From this Friday the product range in the capital is to be extended clearly and the offer in the next weeks also in Leipzig and Dresden be available. The delivery time of the products is to be between 40 and 60 minutes and take place directly from the Saturn or Mediamarkt stores.
For some time now, the delivery service, which is primarily known for restaurant deliveries, has also been trying to gain a foothold in other business areas. These include supermarket products in addition to technology items. To this end, Lieferando is cooperating with, among others, its competitor Getir, which in Germany is primarily active in the so-called quick commerce sector, i.e. in the express delivery of groceries.
The delivery industry is fiercely competitive. The competitor Flink is primarily involved in the quick commerce business, while the Finnish company Wolt has the ambition of becoming an "all-rounder", i.e. not limiting itself to one segment when it comes to the products it delivers.
The market is in a state of upheaval. After the Turkish supplier Getir first took over its Berlin-based competitor Gorillas, the company withdrew from several European markets in the summer and also cut around 2,500 jobs in Germany.
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