Tatjana Haenni has set herself three clear goals for her first three years in office as managing director of Bundesliga club RB Leipzig. The club is to become more deeply rooted locally and the club's own talents are to finally make it into the Bundesliga team. "We need to improve our revenue situation. We haven't booked out all the VIP areas yet, there's room for improvement in ticketing, merchandising and sponsorship," the 59-year-old told Sport-Bild.
To finance the club, there is no alternative to qualifying for the top flight if you don't want to sell the best players every year. "From a financial point of view, the Champions League is essential for us. If we don't fulfill that, we have a different starting position when it comes to squad planning," said the Swiss, who has been at Leipzig since 1 January.
