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Superfluous European Cup? How the Conference League works

Superfluous European Cup? How the Conference League works
Very close to the semi-finals: Mainz has been the best German team in the Conference League so far. (Archive image) / Photo: Torsten Silz/dpa
From: DieSachsen News
The Conference League has been around for five years. Why the third European Cup is very important for small clubs and what the German participants have to say.

Oliver Glasner went into raptures at the thought of the Conference League. "We really are all over Europe. From Fredrikstad to Florence, from Lublin to Shelbourne. We enjoyed it from the first game," said the Crystal Palace coach. The club from London will face Rayo Vallecano on Wednesday (21:00/RTL Nitro). It will be the fifth final of the smallest European competition. An interim assessment.

This is why there is a Conference League

European Cup for everyone - that is roughly UEFA's approach to the Conference League. The association explained that by introducing a third competition after the Champions League and Europa League, at least 34 associations would be represented internationally.

This works. Last season, 29 different nations were represented in the group stage of the Conference League. This included teams from Wales and Northern Ireland for the first time.

"If you play Champions League regularly, it's not the most attractive competition," said Glasner. "But when you're playing in Europe for the first time ever, it's simply outstanding."

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Revenue

Last year, Chelsea FC took in a total of around 22 million euros as winners - that's slightly more than a Champions League club receives for qualifying alone. For the big clubs, the income from the Conference League is not significant.

The situation is different for teams of a smaller caliber. Like for 1. FC Heidenheim. "For a club of our size, the income from the UEFA bonuses was an economically relevant factor. Of course, it becomes really lucrative when you reach the knockout stages," said Heidenheim's managing director Holger Sanwald.

A club received €3.17 million for the group stage. A win brought 400,000 euros, a draw 133,000 euros. In the play-off round, Heidenheim was eliminated by Copenhagen in the 2024/25 season. This earned the club around five million euros. Stockholm club Djurgarden reached the semi-finals and received a total of 13 million euros - a huge sum that makes up more than half of the annual budget for many clubs in the Swedish Allsvenskan.

In addition, there is further income from match days, media rights, merchandise and sponsorship. The prize money means that smaller clubs are no longer forced to sell their players to more affluent foreign countries. The international presence in turn increases the market value of the talent. They can also invest in infrastructure. "We have used the income to further consolidate the FCH economically," said Sanwald.

Chance for the little ones

In every year of the Conference League, a club from England has reached at least the semi-finals, and an Italian team has been there four times. As far as the chances of the smaller teams are concerned, Djurgardens IF is the biggest fairytale so far.

However, the effect on the smaller clubs is not limited to sporting success and prize money. Participation in the European Cup has a direct influence on the professionalization of the clubs. "This experience has professionalized and developed our structures in the long term," said Sanwald, describing participation as a milestone.

The international visibility should not be underestimated. Even the small 1. FC Heidenheim felt that. "Our reach on social media channels has grown noticeably," said Sanwald. Those responsible at Djurgarden reported the same. "Betis, Florence, Chelsea and Djurgarden in the semi-finals - that's absolutely incredible," said Head of Sport Bosse Andersson. According to media reports, the club's brand awareness has increased by dozens of percent.

Acceptance among fans

The sporting success of the German teams in the Conference League is modest. Mainz's quarter-final appearance is the maximum so far. Nevertheless, the competition was a fan magnet, with every German participant recording high attendance figures.

"When you see how many Heidenheim fans accompanied us to the away games across Europe, I still get goosebumps today," said Heidenheim manager Sanwald. "In Edinburgh, for example, there were 1,000 FCH fans on a Thursday evening."

If you look at the finals, the number of spectators has increased in almost every year. The first final between AS Roma and Feyenoord Rotterdam was watched by around 22,000 fans in Tirana in 2022. Last year, there were almost 40,000 fans in Wrocław for Chelsea's win against Betis. Well over 30,000 spectators are also expected in Leipzig.

League performances

The triple burden becomes a problem when you don't usually play internationally. So much for the prejudice. Looking at the Bundesliga, this can only be confirmed to a limited extent. Union Berlin performed better in its conference season than in the previous year. Heidenheim and Mainz, on the other hand, ran into problems and were stuck in the relegation battle.

"Of course, the physical and mental strain of the English weeks was extremely high, especially as the Bundesliga was always our top priority," said Sanwald. But the players have made progress in the games at international level.

Mainz manager Christian Heidel said: "I was completely against the new system. But I have to make amends. Now that we've played along ourselves, I think it's outstanding."

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