The city of Leipzig is launching an initiative to promote road safety with the "Leipzig pays attention" campaign. The campaign uses digital posters throughout the city and on public transport to draw attention to the importance of traffic signs. The current campaign phase began in March with the topic "Traffic-calmed areas - what is allowed here and what is not?" and is accompanied by special checks by the public order office and the Leipzig police department.
In order to further sensitize citizens, the campaign includes expert interviews and interactive quizzes on the city's Instagram channel. Michael Jana, Head of the Mobility and Civil Engineering Office, emphasizes the importance of caution and consideration in traffic in order to reduce the number of accidents.
"Leipzig passt auf" is part of the Mobility Strategy 2030 and is supported by various partners such as the Messestadt Verkehrswacht. The campaign, which was launched in 2022, will run until the end of the year. Further information is available at www.leipzig.de/aufpassen.
