Porsche believes it is still on course following the controversial decision to keep combustion models in the range for longer. "For me, it is not a reversal," said Production Board Member Albrecht Reinold in Leipzig. He spoke of additions to the product strategy that are intended to meet different market requirements. At the same time, Reinold made it clear that Porsche is sticking to electromobility. The electric strategy will continue to be pursued. "Sustainability will not leave us," he said.
Saving without the customer noticing
At the same time, Reinold announced efficiency improvements. "Complexity that the customer does not see must be significantly reduced," he said. Cost work is crucial - but in such a way that the customer does not notice it.
Porsche had announced that it would keep combustion models in the range for longer than previously planned. This will result in special charges of around 1.8 billion euros, bringing the total cost of the Group's restructuring to a good 3.1 billion euros. CEO Oliver Blume spoke of "massive upheavals in the automotive industry" and referred to new market realities and customer requirements.
From the fast lane to the crisis
The burdens are pushing Porsche deep into the crisis: declining sales, especially in China and the USA, as well as US import duties caused the Group net profit to fall by more than 70 percent to 718 million euros in the first half of the year. Volkswagen and the parent company Porsche SE also lowered their forecasts due to the billion-euro burden.
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