Saxon retailers are largely disappointed with Christmas sales. In a survey, only around a quarter of companies were satisfied with business, René Glaser, Managing Director of the Saxony Retail Association, told the German Press Agency in Dresden. The reasons for this were similar to last year.
Consumers are unsettled by crisis reports
"We have a very weak consumer mood, and of course we also have economic uncertainties," emphasized Glaser. All the reports about job losses are pushing the mood even more towards uncertainty. This, in turn, is leading to significantly subdued purchasing behavior.
The retail sector had already missed the "lightness" of shoppers in the 2024 Christmas season. Glaser said at the time that consumption always has a little to do with psychology and a good gut feeling. His assessment is similar now. And just like a year ago, the industry is now hoping for a final spurt at the end of the year.
