Saxony is enjoying an increasing number of tourists from abroad. They are the growth driver for the industry, explained Veronika Hiebl, Managing Director of Tourismus Marketing Gesellschaft Sachsen (TMGS). From January to the end of October, there was a nine percent increase in overnight stays by foreign guests compared to the same period last year. The figure for arrivals was 8.5 percent.
Tourism experts promoted travel to Saxony in twelve countries
The statistics relate to hotels and guesthouses with more than ten beds. The development is a clear indication of TMGS's successful strategy of constant and intensive advertising abroad, emphasized Hiebl. Travel to Saxony has been promoted at more than 60 trade fairs, presentations and workshops in twelve countries in Europe, Asia and America.
In addition, there was advertising on posters in major European cities, on social media and in foreign-language newsletters as well as press activities, he added. Saxony is primarily advertising for guests in Poland, the Czech Republic, Austria, Switzerland, the Netherlands, Italy, the UK and the long-distance markets of China and the USA.
