Despite the digital transformation, Sachsenlotto is holding on to its network of local sales outlets, which are to be modernized. However, the lottery company is struggling with store closures, especially in rural areas. If stores close and no new partner can be found, vending machines will offer an alternative in future, explained sales manager Marcel Körner. Initially, 25 to 30 such terminals are to be installed by the end of the year.
"It is immensely important to us that we remain represented in rural areas," emphasized Managing Director Frank Schwarz. The retail outlets are important for the visibility of lottery offers and are also appreciated by young people. They also support regional businesses. According to the information provided, the number of retail outlets fell slightly last year to 1210. 77 percent of stakes are placed there.
