Sachsenlotto draws a positive balance for 2024: record winnings and new brand strategy

Lottery trends: classic and digital formats are growing

LOTTO 6aus49 remained the most popular lottery with total sales of €159.9 million and a market share of 46.7%. The Eurojackpot recorded strong growth of 33% to 84.7 million euros. The scratch-card segment developed particularly dynamically with sales of 37.4 million euros. Sachsenlotto also recorded growing digital interest: Online stakes rose by 18.9% to €44.8 million.

€124 million for the common good in Saxony

In addition to prize payouts, Sachsenlotto makes a significant contribution to funding charitable projects in the state. 124 million euros flowed into the state budget, of which 63.6 million euros came from net proceeds and 59.3 million euros from lottery tax. Funding was provided to the Saxon State Sports Association (€13.56 million), charities (€1.32 million) and music schools (€3.46 million), among others.

Frank Schwarz, Managing Director of Sächsische Lotto-GmbH, summed up: "Our figures show that there is a high level of trust in our offering. 2024 was a successful year - for our players, for our company and for the common good."