Herrnhuter Sterne are becoming increasingly popular in the Czech Republic. Customers from the neighboring country are increasingly discovering the brand product from Upper Lusatia for themselves, said the managing director of Herrnhuter Sterne GmbH, Katja Ruppert. This can be seen, among other things, in the fact that more and more Czech guests are coming to the company's show workshop. The manufactory has also had a stand at the Christmas market in Liberec since 2023. "We were surprised that our offer was so well received there," says the company boss.
According to its own information, the company offers its stars at more than 30 Christmas markets across Germany. The "direct customer contact" pays off with the nationwide presence in order to draw attention to the predominantly handmade product with its history.