Smokers from the Erzgebirge: Honecker and Kohl as new figures

Both have their justification: Traditional and contemporary

"We don't just want to produce traditional items that people know from museums, but also contemporary items. Both have their place," emphasized Reichl. The company is working with a number of partners on the designs and there are many interesting themes. The head of the cooperative did not want to reveal any further ideas for figures. For the time being, the Christmas business is set to continue. Around two thirds of sales are generated at the end of the year, he said. Since the coronavirus pandemic, online business has also increased significantly.

When it comes to sales figures, the long-established company doesn't let anyone look at its cards. Reichl only speaks of stable development. He is optimistic about the future. "If you look at everything negatively, you can't move forward." He does not want to commit himself to precise forecasts for Christmas business. On the one hand, there is often talk of reluctance to buy and unsettled customers. As a seasonal business, however, this has not yet been noticed in Seiffen.