The East German dishwashing detergent brand Fit has a new owner: the company has been taken over by the Spanish BlueSun Group. The site in Hirschfelde near Zittau in Saxony will be retained, as will the jobs and familiar company structures, Fit GmbH announced. According to the company, it has around 290 employees and most recently achieved an annual turnover of 377 million euros (2024).
In East Germany, Fit is synonymous with washing-up liquid. Its roots go back to the 1950s. VEB Fettchemie Karl-Marx-Stadt registered the brand name in 1954, and the washing-up liquid was launched on the market a year later. Today, the company also owns other brands such as Rei in a tube, Kuschelweich, Sunil and the cosmetics brand Fenjal.
