The Theater Görlitz-Zittau has abandoned its plans to sell the naming rights to the theater. Despite a high level of attention throughout Germany, no sponsor had been found who would have been prepared to offer the hoped-for sum, the theater announced. "There were a few interested parties, but they fell well short of the six-figure sum we were aiming for." The theater will now remain named after the Nobel Prize winner Gerhart Hauptmann.
Last autumn, director Daniel Morgenroth was still very confident. He had explained that they were breaking new ground in cultural sponsorship. The East Saxon stage wanted to become a pioneer. The role model was sport, where corporations have long been acquiring the names of venues and arenas.
