The Theater Görlitz-Zittau has abandoned its plans to sell the naming rights to the theater. Despite a high level of attention throughout Germany, no sponsor had been found who would have been prepared to offer the hoped-for sum, the theater announced. "There were a few interested parties, but they fell well short of the six-figure sum we were aiming for." The theater will now remain named after the Nobel Prize winner Gerhart Hauptmann.
The Saxon state government must also secure long-term funding for theaters and orchestras outside of the major cities of Leipzig and Dresden. This would require an amendment to the Cultural Areas Act. Morgenroth referred to the neighboring state of Thuringia. There, the theater landscape is solidly financed for years to come and has planning security.
The theater's plans to sell the naming rights had caused many critical voices to be raised. Director Morgenroth saw the controversial debate as fruitful: Society had to be clear about which institutions it wanted. And then these would have to be financed.
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