In a globalized world where information is shared across borders in seconds, multilingual news and content have become increasingly important for websites. They allow companies and news portals to reach a broader audience, which not only expands their geographic reach, but also appeals to different cultural groups and communities. This leads to increased visibility, more traffic and ultimately higher sales.
Germany has seen a significant increase in immigration in recent years, which has increased cultural and linguistic diversity in the country. News portals and companies that incorporate this diversity into their online presence can better communicate with their target audience and build trust. Simply translating content is not enough. Cultural nuances, regional differences and the right tone are crucial. It's also important to stay current and ensure that all language versions are updated at the same time.
AI tools like ChatGPT, DeepL and Google Translate can significantly speed up the translation process. While they are not always perfect, they provide a good foundation that can then be refined by human translators. An outstanding example is the integration of DeepL into the Headless CMS publizer®, which enables automated and accurate translation of content.
Modern content management systems such as WordPress, Joomla, Drupal and especially publizer® support multilingualism. publizer® not only offers a flexible and scalable solution to manage content for multiple platforms and languages, but is also available in English, Spanish and German. This facilitates collaboration in international teams and allows employees to work in their preferred language, which can increase efficiency and productivity.
In conclusion, multilingualism is not a luxury but a necessity in today's diverse society. Companies and news portals that invest in multilingual content are better positioned. The Saxony Today project is a shining example of how multilingualism can be used to reach a wider audience and bring about positive change in society.